Hi all I wanted to do this video for you all because many clients ask me is it essential to have a LinkedIn profile and how can they best use it. If you want to be head hunted and market yourself through an on-line method LinkedIn could be an ideal tool but its about knowing how to use it that really matters.
Here are the tips I mention in the video.
1. Having a great profile picture - Make sure you have a clear head-shot so your face can be seen clearly. It helps if its been taken professionally with a white background but if this is not possible that's OK. Use your judgement, don't put up a profile picture which looks unprofessional or unflattering such as selfie etc.
2. Your Summary - Should tell potential employers about who you are as person. Some of your personal interests. Add a little bit of personality to it. It could be you are an experienced IT consultant etc. but instead of writing that why not put something like. "A highly skilled computer consultant who is good at ...... Make it exciting to read and add some of your own personality to it so that people will want to connect with you. Show you passion here. You want people to be interested in what have to offer.
3. Connections - This section acts as the professional network of people who you are connected to. This could be people we you have worked with in past or your current colleagues etc. Or even any professionals you have met at events or training. Some people you don't know may ask to connect with you . If this happens make sure you always send them a message to find out what draw them to your profile and why they wanted to connect. As this can help build your professional network and if you are job hunting you never know this person could in fact even be able to help you. If in doubt of anyone who wants to add you and it seems suspicious or not related to what you are interested in just don't add them.
4. LinkedIn Premium - Is an optional extra which you pay a charge for. This includes the feature of sending extra messages to any connections who are not in your current network. This may especially be important if you are looking for a new role. You don't have to have a Premium account to enjoy its full benefits though. As I mentioned in the video you do have an advantage of seeing who everyone is that actually views your profile in a advanced way but this may not be very important to you. So LinkedIn Premium is probably better for people who use LinkedIn every day if this isn't you it may not be worth the investment.
5. LinkedIn groups - Are a great way of connecting with people in groups. Seeing what job opportunities are on offer and also seeing what professionals in your line of work are talking about. If you use these groups probably you never know the right opportunity or employer could be in a group that you are interested in.
6. Act Professionally - LinkedIn is not a social networking site. So keep messages and content on your profile completely professional and in line with the type of roles you are looking for. If you feel people are trying to connect with you for the wrong reasons you have the right to not add them or even block them.
7. Help support others - Use LinkedIn as a tool to help and support your other colleagues. If the line of work you are in is going through many changes why not share articles via the LinkedIn post feature to show this. Or if you know someone is looking for a vacancy or you know of a vacancy somewhere why not share this on LinkedIn etc.
I hope this video and post helps and gives you some sound advice on how to use LinkedIn properly.
Wishing you all the best and if you have any further questions always happy to help.