I wrote a blog post about this on my original careers blog I started back in 2010. About your USP and how to use this to market your skills to stand out to employers. To read that post please go the following link http://careerscanbefun.blogspot.co.uk/2012/04/whats-your-uspunique-selling-point.html
That blog post was looking at helping graduates who were struggling to find out a job and thus using their unique selling point.
In this post, I want to share how you can use your unique selling point to get a job you really want. I will be sharing some key things to consider. Firstly, let’s look at what a unique selling point is. A USP is a marketing term used to sell products in business to see what makes them unique or different to what is already out there. One thing I see with a lot the women I work with is their ability to undermine their true talents and potential. I wanted to do this post because I believe everyone has something unique to bring to the table especially when job hunting or looking for a new job. So, I am sharing some tips on how you can tap into this.
1. Write a list of the all the things that make you unique – Some of you may struggle with this one a little bit but think about what makes you different to other job candidates. Are you an avid fitness fanatic? Do you, do charity work at the weekends? Or maybe you sing in a choir or have done voluntary work in another country. The list may also include any abilities you have that go outside your work but could help you look favourable to an employer. For example, if you teach rock climbing somewhere and are going for an education based role this will show that your passionate for teaching and learning already. One of my unique skills is to write and I mentioned in my last interview my passion for writing and research in careers education which impressed by former employer.
2. Are you Bilingual? – Speaking another language can help when applying to certain roles. So, if you do speak another language especially Mandarin, Spanish, Hindi, Arabic etc. Then don’t be afraid to include this on your CV or application. Most of the languages I have mentioned apart from English are some of the most widely spoken languages in the world. When I worked in Islington knowing my native language Bengali sometimes helped me speak to parents. Employers love Bilingual job candidates especially if travel is a huge part of the work you do.
3. Bring your personality along for ride – Your personality is key to you getting the job you want. Depending on the company and its culture make sure to research that properly before you apply to a company or go for an interview. It’s important to make sure their values and culture will suit you as a person. When you submit your application, CV, interview or give a presentation make sure you are being 100% authentic. Its ok to show the real you obviously maintain professionalism but don’t shy away from showing your true personality. By me showing my passion for careers education in my last interview it got me a job.
4. Business experience/ side project – If you haven’t been in a job for a while or have been in between jobs. Showing you have had a small start-up or side project can say heaps to a potential employer. You haven’t just been waiting for the right job you have been proactive and learning and building your own skills. It also shows you are a self-starter and most employers love people who are motivated and can start working as soon as possible. Enthusiasm is key to any job role.
Think about these 4 points to help draw out your unique selling points. Be a memorable job candidate who won’t easily be forgotten.
If you want to find out more about how I can support you why not join the Facebook group at the following link. https://www.facebook.com/groups/dreamjobsupportgroup/
If you need further support from me to find your next job lets chat and discuss how I can support you. To apply for a free 30 minute job hunting session please go to the following link https://soma-ghosh.youcanbook.me/.